Integrated marketing communications a primer by Philip J. Kitchen

Cover of: Integrated marketing communications | Philip J. Kitchen

Published by Routledge in New York, NY .

Written in English

Read online


  • Communication in marketing.

Edition Notes

Includes bibliographical references and index.

Book details

StatementPhilip J. Kitchen and Patrick de Pelsmacker.
ContributionsPelsmacker, Patrick de, 1957-
LC ClassificationsHF5415.123 .K575 2004
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL3288652M
ISBN 100415314208, 0415314216
LC Control Number2004000946

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